Movie Review: Thank You For Coming - 3.5/5

# Suniel Shetty Turns Down a Whopping ₹40 Crore Tobacco Deal: "I'm Not Relevant at the Box Office, But Teens Look Up to Me" Imagine turning down **₹40 crore** – enough to fund a blockbuster film – all for the sake of doing the right thing. That's exactly what Bollywood veteran **Suniel Shetty** did when rejecting a massive endorsement offer from a tobacco brand.[1] In a recent revelation, the actor-turned-investor shared his firm stance: even if his box office pull has waned, he refuses to influence India's youth negatively. Suniel Shetty's decision stands out in an industry where tobacco and pan masala endorsements have sparked endless controversies. Stars like Akshay Kumar faced massive backlash for similar deals, leading him to apologize publicly, donate his fees to charity, and sever ties – yet ads lingered due to contracts.[2][3][4] Shah Rukh Khan and Ajay Devgn have also been trolled for such associations, with netizens even mistakenly tagging Suniel as the "Gutka King" in heated Twitter rants – prompting his witty reply: "Bhai tu apna chashma adjust kar le ya badal de" (Brother, fix your glasses).[2][4][5] But Shetty? He's always stayed clear. In an ET NOW exclusive, he explained: "The amount of money that I could get for tobacco and stuff like that is ridiculous but I choose not to do it. Because for me what I endorse is important."[1] He elaborated that **17-18-year-olds look up to him**, prioritizing his role model status over quick cash. This isn't new – Shetty has consistently avoided alcohol and tobacco gigs throughout his career, even as he pivots to successful ventures in hotels, real estate, and equity investments.[1]

*Suniel Shetty: A role model beyond the spotlight (Unsplash free stock image)*

Shetty's story is a powerful reminder of integrity in celebrity culture. While others scramble to distance themselves post-backlash, he never stepped in. As he invests wisely – turning down ambassador fees for equity stakes that outperformed endorsements[1] – he sets an example for aspiring stars and fans alike. What do you think – would you turn down a life-changing sum for your principles? **Drop a comment below with your take, share this post if Suniel's stance inspires you, and let's discuss more Bollywood integrity stories!**
Citations
1.https://www.etnownews.com/companies/i-chose-not-to-actor-turned-investor-suniel-shetty-opens-up-on-endorsing-for-tobacco-alcohol-et-now-exclusive-startup-central-article-102085277
2.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/twitter-user-tags-suniel-shetty-as-gutka-king-heres-how-the-actor-reacted/articleshow/91484801.cms
3.https://www.impactonnet.com/cover-story/the-masala-in-the-adex-8628.html
4.https://www.ndtv.com/entertainment/suniel-shettys-boss-response-to-tweet-wrongly-tagging-him-as-gutka-king-2964687
5.https://stg-www.hindustantimes.com/entertainment/bollywood/suniel-shetty-tells-fan-to-fix-his-eyes-after-they-tag-him-as-gutka-king-instead-of-ajay-devgn-after-seeing-an-ad-101652146352392.html
6.https://economictimes.com/news/new-updates/may-be-it-is-bad-content-suniel-shetty-on-boycott-of-bollywood-movies/articleshow/93800489.cms
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