The article from The Times of India discusses how Bollywood actor Hrithik Roshan has filed a suit in the Delhi High Court to protect his personality rights. The lawsuit seeks to prevent the unauthorized commercial exploitation of his name, image, likeness, and voice by online platforms. This move is part of a growing trend among celebrities to safeguard their rights against misuse through advanced technologies like AI and deepfakes, which can create fake or inappropriate content using their likeness without consent. Similar cases have been filed by other Bollywood stars, such as Abhishek Bachchan and Karan Johar, who have also obtained court orders to prevent the misuse of their names and images for commercial purposes. These legal actions underscore the importance of personality rights in protecting an individual's reputation and financial interests from unauthorized use and misappropriation[2][3][5]. Here are key points from the context: - **Hrithik Roshan Files Suit**: Hrithik Roshan has filed a case in the Delhi High Court to protect his personality rights, specifically focusing on preventing unauthorized use of his name, image, and likeness. - **Unauthorized Use**: The lawsuit aims to stop online platforms from misusing his identity for commercial gain without his consent. - **Legal Precedents**: Recent court rulings have established precedents for protecting personality rights, with other celebrities like Abhishek Bachchan and Karan Johar securing similar protections[2][5]. - **Technological Misuse**: The cases highlight concerns about misuse through advanced technologies like AI-generated content[2][8]. This trend reflects a broader effort to safeguard celebrity identities and maintain control over their public image in the digital age.
Citations
1.https://economictimes.com/tech/technology/court-ruling-boosts-acceptance-of-personality-rights-in-deepfake-cases/articleshow/123886025.cms
2.https://timesofindia.indiatimes.com/city/delhi/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name-images/articleshow/123847349.cms
3.https://www.livelaw.in/high-court/delhi-high-court
4.https://www.cnbctv18.com/entertainment/bollywood-stars-knock-on-delhi-hc-doors-to-protect-personality-rights-amid-deepfakes-and-misuse-of-likeness-19674545.htm
5.https://www.rediff.com/movies/report/delhi-hc-protects-karan-johars-personality-rights/20250920.htm
6.https://economictimes.com/news/india/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name/articleshow/123846275.cms
7.https://www.outlookbusiness.com/explainers/why-celebrities-take-legal-action-over-names-images-and-phrases-personality-rights-issue-explained
8.https://www.news18.com/movies/delhi-hc-protects-abhishek-bachchans-personality-rights-retraints-websites-from-misusing-name-ws-bl-9567391.html
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Citations
1.https://economictimes.com/tech/technology/court-ruling-boosts-acceptance-of-personality-rights-in-deepfake-cases/articleshow/123886025.cms
2.https://timesofindia.indiatimes.com/city/delhi/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name-images/articleshow/123847349.cms
3.https://www.livelaw.in/high-court/delhi-high-court
4.https://www.cnbctv18.com/entertainment/bollywood-stars-knock-on-delhi-hc-doors-to-protect-personality-rights-amid-deepfakes-and-misuse-of-likeness-19674545.htm
5.https://www.rediff.com/movies/report/delhi-hc-protects-karan-johars-personality-rights/20250920.htm
6.https://economictimes.com/news/india/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name/articleshow/123846275.cms
7.https://www.outlookbusiness.com/explainers/why-celebrities-take-legal-action-over-names-images-and-phrases-personality-rights-issue-explained
8.https://www.news18.com/movies/delhi-hc-protects-abhishek-bachchans-personality-rights-retraints-websites-from-misusing-name-ws-bl-9567391.html
9.
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