Hrithik Roshan has approached the Delhi High Court to seek protection of his **personality rights**, aiming to prevent the unauthorized commercial use of his **name, image, and likeness**. This legal move is meant to safeguard against misuse, including exploitation through technological means such as artificial intelligence, similar to recent cases involving other Bollywood celebrities[1]. The context resembles recent rulings where the Delhi High Court protected Abhishek Bachchan's personality rights, barring websites and platforms from using his name, images, voice, or AI-generated content for commercial gain without approval. The court recognized that such unauthorized usage damages the celebrity's **goodwill, reputation, and financial interests**, and can create public confusion suggesting false endorsements[2][4][6]. Thus, Hrithik Roshan's petition aligns with a broader trend where prominent Indian actors seek judicial protection to maintain control over their personal identity attributes in the digital era, combating misuse and unauthorized commercialization of their persona[1].
Citations
1.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/hrithik-roshan-moves-delhi-high-court-seeking-protection-of-personality-rights-to-safeguard-unauthorised-use-of-name-image-likeness/articleshow/124556942.cms
2.https://timesofindia.indiatimes.com/city/delhi/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name-images/articleshow/123847349.cms
3.https://www.cnbctv18.com/entertainment/bollywood-stars-knock-on-delhi-hc-doors-to-protect-personality-rights-amid-deepfakes-and-misuse-of-likeness-19674545.htm
4.https://economictimes.com/news/india/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name/articleshow/123846275.cms
5.https://www.outlookbusiness.com/explainers/why-celebrities-take-legal-action-over-names-images-and-phrases-personality-rights-issue-explained
6.https://www.news18.com/movies/delhi-hc-protects-abhishek-bachchans-personality-rights-retraints-websites-from-misusing-name-ws-bl-9567391.html
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Citations
1.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/hrithik-roshan-moves-delhi-high-court-seeking-protection-of-personality-rights-to-safeguard-unauthorised-use-of-name-image-likeness/articleshow/124556942.cms
2.https://timesofindia.indiatimes.com/city/delhi/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name-images/articleshow/123847349.cms
3.https://www.cnbctv18.com/entertainment/bollywood-stars-knock-on-delhi-hc-doors-to-protect-personality-rights-amid-deepfakes-and-misuse-of-likeness-19674545.htm
4.https://economictimes.com/news/india/delhi-hc-protects-abhishek-bachchans-personality-rights-bars-websites-from-illegally-using-name/articleshow/123846275.cms
5.https://www.outlookbusiness.com/explainers/why-celebrities-take-legal-action-over-names-images-and-phrases-personality-rights-issue-explained
6.https://www.news18.com/movies/delhi-hc-protects-abhishek-bachchans-personality-rights-retraints-websites-from-misusing-name-ws-bl-9567391.html
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This email was sent automatically with n8n