# Jung Kook is Back and Serving **90s Denim Cool** – BTS Star's Epic Calvin Klein Comeback! Picture this: Jung Kook, the golden maknae of BTS, fresh off his military discharge, strutting through neon-lit city streets in **baggy jeans** and **90s straight fits** that scream effortless swagger. If that's not the ultimate style flex we've been waiting for, what is?[1] Jung Kook has officially returned to the spotlight with Calvin Klein's **Spring 2026 denim campaign**, channeling pure **90s nostalgia** with a modern twist. Directed and shot in immersive urban worlds, the high-impact film blends his signature choreography, pulsating music, and undeniable charisma. Hero pieces like the relaxed **Baggy jeans**, iconic **90s Straight** silhouettes, and reimagined **Trucker jackets** take center stage – all elevated with fresh washes for that lived-in versatility. Paired with casual logo tees and oversized bombers, it's denim as both everyday uniform and bold statement.[1] In his own words, Jung Kook nails it: "I love Calvin Klein jeans because they're designed to be lived in. The looks nod to '90s style while feeling completely modern. It was exciting to bring together my love of music, dance, and fashion against the energy of the city."[1] The campaign dropped globally across Calvin Klein retail, calvinklein.com, socials, and out-of-home ads, complete with a playful YouTube spot where Jung Kook turns a record store into his personal dance floor – "Hello! Hi. Yes, thank you... Weirdo!"[2] This isn't just a campaign; it's Jung Kook proving he's the king of cool, blending K-pop royalty with timeless fashion. Fans are already losing it over how these pieces capture that raw, versatile vibe perfect for any season.[1][2] Ready to tune into **90s denim** like Jung Kook? Drop your favorite look from the campaign in the comments below, share this post with your ARMY squad, and tag a friend who needs this style upgrade! What's your go-to denim fit?[1]
Citations
1.https://www.pvh.com/news/press-releases/calvin-klein-unveils-a-new-denim-chapter-starring-jung-kook-of-bts
2.https://www.youtube.com/watch?v=PqQi78dl9EI
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