# Armaan Malik's Bold Call: Is Virality Killing the Soul of Music? **Imagine scrolling through your feed, hooked by a 15-second reel that vanishes as quickly as it trends—sound familiar?** Armaan Malik, the "Prince of Romance," just dropped a truth bomb on why today's music feels more algorithmic than heartfelt.[2][1] In a recent interview ahead of his 'Root for Mangroves' concert in Gurugram, Malik didn't hold back: *"I think we are creating more songs for virality than we are creating them for emotion."*[2][1][8] He laments how short-form trends and social media algorithms are diluting song quality, pushing creators to chase views over genuine connection. Songs, he argues, should touch the soul, not just satisfy reel codes.[2] Malik reminisces about the **90s melodies** that still evoke deep emotions—their timeless magic is what's missing today. *"There is a certain magic in 90s melodies and songs that we need to bring back again in today's music,"* he shared, calling for a return to emotion-driven tracks like enduring love songs.[2][1] This isn't just critique; it's a plea for substance, echoing his work on hits like 'Baari Baari,' where virality happened organically alongside strong lyrics and listener joy—not as the sole goal.[3] But Armaan's vision goes beyond music. He's blending artistry with purpose at his environmental concert, championing mangrove conservation as vital for humanity's survival. *"Using my voice for the right reasons is very important to me,"* he emphasized, positioning artists as responsible voices in crucial conversations.[1][2][4] It's a reminder that true impact lasts longer than any trend.
Armaan Malik channeling raw emotion on stage—music that moves, not just trends. (Unsplash)
Citations
1.https://www.prameyanews.com/i-think-we-are-creating-more-songs-for-virality-than-we-are-creating-them-for-emotion-armaan-malik
2.https://timesofindia.indiatimes.com/entertainment/hindi/music/news/armaan-malik-says-people-today-are-creating-songs-for-virality-rather-than-emotion/articleshow/128034228.cms
3.https://www.newkerala.com/news/a/we-always-clash-right-thing-armaan-malik-opens-388.htm
4.https://www.indulgexpress.com/culture/music/2026/Feb/06/fans-will-see-a-new-armaan-malik
5.https://www.hindustantimes.com/entertainment/music/armaan-malik-reacts-to-criticism-around-singing-only-easy-songs-in-bollywood-we-don-t-choose-our-songs-101741779282098.html
6.https://timesofindia.indiatimes.com/entertainment/hindi/music/news/the-most-successful-artists-balance-both-armaan-malik-on-bollywood-and-indie-music/articleshow/128030462.cms
7.https://www.newsbytesapp.com/news/entertainment/armaan-malik-reacts-to-arijit-singhs-playback-singing-break/tldr
8.https://www.aninews.in/news/entertainment/music/i-think-we-are-creating-more-songs-for-virality-than-we-are-creating-them-for-emotion-armaan-malik20260207141406
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