# Delhi High Court Shields Power Star Pawan Kalyan's Persona: A Win for Celebrity Rights! **Imagine your name, face, and fame being hijacked for profit without your nod— that's the battle Telugu superstar and Andhra Pradesh Deputy Chief Minister Pawan Kalyan just won in court.**[1] In a landmark ruling, the **Delhi High Court** granted interim protection to **Pawan Kalyan**, recognizing him as a "known public figure" with a distinguished cinema career and his current role as Deputy CM.[1] Justice **Manmeet Pritam Singh Arora** slammed unauthorized commercial use of his name, images, likeness, and persona by entities like Flipkart, Amazon sellers, Google LLC, Meesho, and Meta, calling it a clear violation that causes "irreparable injury."[1] The court issued an ex-parte ad-interim injunction, even naming unknown infringers as 'John Doe' parties, and directed social media giants like Meta, Google, and X to act on complaints within a week.[1][2] This isn't isolated—Justice Arora has recently protected stars like **NTR Jr**, **R Madhavan**, and **Sunil Gavaskar** under similar **personality rights** jurisprudence, which safeguards an individual's name, image, and goodwill from exploitation.[3] Pawan Kalyan's team, represented by senior advocate J Sai Deepak and firm King Stubb & Kasiva, highlighted how his "Power Star" persona is instantly linked to him by fans, fueling the suit amid a booming digital space where such misuse runs rampant.[1][2] Why does this matter? In today's online world, **personality rights** are crucial for celebrities and public figures alike, ensuring platforms prioritize accountability and consent.[2] It sets a precedent for Telugu cinema icons blending stardom with politics, echoing protections for figures like Nagarjuna and Aishwarya Rai Bachchan.[3]
Citations
1.https://indianexpress.com/article/legal-news/delhi-high-court-grants-personality-rights-protection-to-power-star-pawan-kalyan-10451829/
2.https://www.legal500.com/developments/press-releases/king-stubb-kasiva-secures-delhi-high-court-direction-to-social-media-platforms-on-deputy-cm-pawan-kalyans-personality-rights-complaint/
3.https://www.medianews4u.com/delhi-high-court-grants-john-doe-protection-to-ntr-jrs-personality-rights/
4.
5.
6.
7.
8.
9.
---
This email was sent automatically with n8n