**Is Bollywood's Box Office Success Story More Fiction Than Fact?** The recent controversy ignited by Divya Khosla Kumar against Alia Bhatt's film *Jigra* has peeled back the glamorous curtain of Bollywood to reveal a much-debated practice—**inflated box office numbers through corporate bookings**. When Divya Khossla posted a haunting image of an empty cinema hall screening *Jigra*, she wasn't just commenting on a single film's performance but spotlighting what she claims is a widespread industry malpractice affecting nearly 90% of Bollywood releases[2][4]. This issue goes beyond just numbers; it challenges the very foundation of merit and fairness in the industry. Divya emphatically questions how films backed by powerful producers and stars with deep pockets can overshadow deserving content purely because "you have power and money" rather than genuine audience appreciation[2]. The *Jigra* controversy, which also involves allegations of creative plagiarism and nepotism, has stirred debates on transparency, ethics, and the role of media silence in perpetuating this "industry mafia"[1][3][5]. What does this mean for Bollywood fans and filmmakers who crave authenticity and creative equity? The fight brought forth by Divya Khosla Kumar urges us all to look critically at the figures presented to us and to demand a more honest reflection of audience preferences and artistic merit. **Do you think Bollywood should be held accountable for such practices? Has inflated box office reporting changed your view of the films you watch? Share your thoughts below and spread the word—only when audiences speak up can the industry truly reform!**
Citations
1.https://www.republicworld.com/entertainment/bollywood/jigra-controversy-nepotism-allegations-to-corporate-bookings-row-over-alia-bhatt-s-film-explained-vasan-bala-divya-khosla-kumar-karan-johar
2.https://www.hindustantimes.com/entertainment/bollywood/divya-khossla-says-90-bollywood-films-show-inflated-box-office-collections-with-corporate-bookings-101764904477744.html
3.https://www.ndtv.com/entertainment/explained-divya-khossla-vs-alia-bhatt-and-karan-johar-its-complicated-6779226
4.https://www.hindustantimes.com/entertainment/bollywood/divya-khossla-says-90-bollywood-films-show-inflated-box-office-collections-with-corporate-bookings-101764904477744-amp.html
5.https://economictimes.com/magazines/panache/time-to-call-out-the-industry-mafia-divya-khosla-kumar-shares-phone-call-recording-with-mukesh-bhatt-amid-alia-bhatts-jigra-vs-savi-row/articleshow/125466593.cms
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