Imagine your face, voice, and name being used without your permission across the internet to sell products you never endorsed. This is exactly what Bollywood superstar Salman Khan has been fighting against — and now, the Delhi High Court has stepped in, giving social media platforms just three days to act on his plea to protect his personality rights. Salman Khan recently approached the Delhi High Court seeking urgent legal protection against unauthorized use of his name, image, voice, likeness, dialogues, mannerisms, and other personal attributes. The issue is significant because several social media intermediaries, e-commerce websites, and other entities have allegedly been exploiting Khan's personality to promote and sell merchandise without his consent, potentially misleading consumers and damaging his brand value. The court directed platforms to treat Salman Khan's suit as a formal complaint under the IT (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021, ordering immediate action within three days[1][2][4]. During the hearing, Justice Manmeet Pritam Singh Arora emphasized stringent action and hinted at passing detailed orders to restrain unauthorized commercial use of Khan's persona. Khan's legal team, led by Senior Advocate Sandeep Sethi, submitted evidence showing manipulated images, fake news, and unauthorized merchandise exploiting Khan's registered trademarks like "Being In Touch". The court's stern approach reflects the increasing recognition of personality rights in India, especially following protective rulings in similar cases involving actors like Aishwarya Rai Bachchan and Jr NTR[3][5][7]. This landmark directive is not just a victory for Salman Khan but also a signal to all social media platforms and online sellers: unauthorized use of celebrity personality rights will not be tolerated, and legal frameworks are evolving to safeguard these rights more robustly.
What are your thoughts on celebrities protecting their digital rights so aggressively? Have you noticed misuse of any personalities online? Drop your views in the comments below and share this post to raise awareness about protecting individual rights in the digital age!Citations
1.https://www.indiatvnews.com/entertainment/news/act-in-3-days-to-protect-salman-khan-s-personality-rights-delhi-hc-to-social-media-platforms-2025-12-11-1021252
2.https://www.ndtv.com/entertainment/act-in-3-days-to-protect-salman-khans-personality-rights-delhi-high-court-to-social-media-platforms-9790565
3.https://desitalkchicago.com/delhi-hc-directs-intermediaries-to-act-on-salman-khans-personality-rights-complaint-within-three-days/
4.https://www.livelaw.in/high-court/delhi-high-court/delhi-high-court-bollywood-actor-salman-khan-protection-of-personality-rights-312984
5.https://www.telegraphindia.com/entertainment/delhi-high-court-asks-social-media-platform-to-act-within-three-days/cid/2137324
6.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/after-aishwarya-rai-bachchan-kumar-sanu-and-nagarjuna-salman-khan-moves-delhi-high-court-seeking-protection-of-personality-publicity-rights/articleshow/125897674.cms
7.https://www.hindustantimes.com/entertainment/bollywood/delhi-high-court-gives-social-media-platforms-3-days-to-act-on-salman-khans-petition-over-misleading-customers-101765435669944.html
8.https://www.indiatoday.in/india/story/delhi-hc-steps-in-to-protect-salman-khan-personality-rights-asks-social-media-platforms-to-act-on-complaints-2834361-2025-12-11
9.https://economictimes.com/news/india/act-in-3-days-to-protect-salman-khans-personality-rights-delhi-hc-tells-social-media-platforms/articleshow/125905699.cms
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