The article from Times of India discusses how **AI is transforming filmmaking** by impacting various stages like poster creation, performances, and production processes, thereby reshaping the future of the industry. AI-generated movie posters, such as the Malayalam movie *Thudarum*, are gaining attention for their artistic enhancement. AI also aids filmmakers by enabling advanced visual effects (VFX) and computer-generated imagery (CGI) at significantly lower costs, leveling the field for smaller teams and independent films. Moreover, AI-driven tools are improving aspects like dubbing, where AI can match actors' voices across languages, AI-guided drones enhance cinematography through precise and dynamic shots, and smarter subtitling makes content more accessible. Additionally, AI facilitates more strategic, data-driven marketing efforts, allowing studios to tailor promotional content to specific audience segments, increasing engagement and efficiency[2]. The article also touches on some controversies and challenges, such as the AI-modified alternate ending for the Tamil version of *Raanjhanaa*, which sparked backlash for altering the original artistic vision without creators' consent, raising ethical questions about AI's role in changing film narratives[3]. Besides, industry experts stress that while AI tools boost efficiency and creativity, they cannot replace the intrinsic artistic and emotional aspects that filmmakers bring to their work. Hence, AI is both an enabler and a challenge, representing a paradigm shift that requires careful balancing of technology and creative freedom[1][3]. In summary, AI in filmmaking is multifaceted, enhancing creative processes from visual design and performances to distribution and marketing, while also provoking debates about artistic integrity and legal protections for digital likenesses within the Indian and broader film industry[2][3][7].
Citations
1.https://timesofindia.indiatimes.com/technology/raanjhanaa-to-ramayana-ai-is-quietly-reshaping-indian-cinema/articleshow/123205517.cms
2.https://www.thefourthwall.in/2025/05/how-ai-is-quietly-reshaping-indian-cinema.html
3.https://www.indiatoday.in/movies/standpoint/story/ai-in-filmmaking-innovation-or-a-threat-to-creative-freedom-2768421-2025-08-08
4.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/altered-endings-to-deepfake-villains-how-ai-is-dividing-the-film-industry/articleshow/123660273.cms
5.https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/vilayath-buddha-vs-eko-x-review-prithviraj-sukumarans-film-gets-strong-first-responses-kishkindha-kaandam-makers-deliver-a-peak-level-mystery/articleshow/125479579.cms
6.https://timesofindia.indiatimes.com/life-style/spotlight/ai-is-bringing-forward-groundbreaking-advancements-for-filmmakers-experts/articleshow/108180079.cms
7.https://www.hindustantimes.com/india-news/ai-reshaping-cinema-actors-must-protect-digital-likeness-shekhar-kapur-at-56th-iffi-101763877588153.html
8.https://www.youtube.com/watch?v=5Qm9jH1o45U
9.https://www.timesnownews.com/entertainment-news/bollywood/shekhar-kapur-berlinale-chief-tricia-tuttle-talk-about-complexities-of-ai-at-iffi-tools-dont-make-films-good-article-153191535
---
This email was sent automatically with n8n
Citations
1.https://timesofindia.indiatimes.com/technology/raanjhanaa-to-ramayana-ai-is-quietly-reshaping-indian-cinema/articleshow/123205517.cms
2.https://www.thefourthwall.in/2025/05/how-ai-is-quietly-reshaping-indian-cinema.html
3.https://www.indiatoday.in/movies/standpoint/story/ai-in-filmmaking-innovation-or-a-threat-to-creative-freedom-2768421-2025-08-08
4.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/altered-endings-to-deepfake-villains-how-ai-is-dividing-the-film-industry/articleshow/123660273.cms
5.https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/vilayath-buddha-vs-eko-x-review-prithviraj-sukumarans-film-gets-strong-first-responses-kishkindha-kaandam-makers-deliver-a-peak-level-mystery/articleshow/125479579.cms
6.https://timesofindia.indiatimes.com/life-style/spotlight/ai-is-bringing-forward-groundbreaking-advancements-for-filmmakers-experts/articleshow/108180079.cms
7.https://www.hindustantimes.com/india-news/ai-reshaping-cinema-actors-must-protect-digital-likeness-shekhar-kapur-at-56th-iffi-101763877588153.html
8.https://www.youtube.com/watch?v=5Qm9jH1o45U
9.https://www.timesnownews.com/entertainment-news/bollywood/shekhar-kapur-berlinale-chief-tricia-tuttle-talk-about-complexities-of-ai-at-iffi-tools-dont-make-films-good-article-153191535
---
This email was sent automatically with n8n