Shah Rukh Khan personally contacted Gupt director-producer Rajiv Rai to request permission for using the iconic 1997 song *Duniya Haseeno Ka Mela* in his son Aryan Khan's Netflix series *The Ba***ds of Bollywood*. Rajiv Rai usually charges for such rights but waived any fee out of goodwill, moved by Shah Rukh's direct appeal for support on Aryan's debut project. Shah Rukh emphasized that the request was for his son's first project and sought Rajiv's blessing and goodwill. Rajiv appreciated the professional courtesy of being asked directly rather than through third parties and expressed gratitude for Shah Rukh's generosity[1][4][5]. The inclusion of the song in Aryan's series has sparked a viral resurgence of *Duniya Haseeno Ka Mela*, with millions of new views on YouTube and trending status on social media platforms. The show recreates the famous song sequence originally picturized on Bobby Deol, with digital effects inserting actress Mona Singh into the iconic scene. This revival highlights the enduring popularity of the song and marks a notable moment of creative homage in Aryan Khan's directorial debut[3][5][7][10]. In summary: - Shah Rukh Khan's personal call persuaded Rajiv Rai to grant free use of the song for Aryan's series. - Rajiv Rai praised Shah Rukh's graciousness and the professional approach. - The song's revival has been a major viral success, blending nostalgia and new storytelling. - The new version digitally incorporates Mona Singh, paying tribute to the original 90s Bollywood era[1][3][5][7][10].
Citations
1.https://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-aryan-khan-duniya-haseeno-ka-mela-for-free-rajiv-rai-bads-of-bollywood-10324142/
2.https://www.zoomtventertainment.com/bollywood/rajiv-rai-duniya-haseeno-ka-mela-aryan-khan-bollywood-article-152891592
3.https://news24online.com/entertainment/the-bads-of-bollywood-who-was-the-original-duniya-haseeno-ka-mela-dancer-replaced-by-mona-singh-in-aryan-khans-series/640821/
4.https://www.timesnownews.com/entertainment-news/bollywood/shah-rukh-khan-has-been-gracious-rajiv-rai-on-giving-duniya-haseeno-ka-mela-to-aryan-khan-for-the-bads-of-bollywood-article-152891171
5.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/how-aryan-khan-helped-duniya-haseeno-ka-mela-make-a-triumphant-return-says-gupt-director-rajeev-rai/articleshow/124110696.cms
6.https://www.hindustantimes.com/htcity/cinema/exclusive-gupt-director-rajeev-rai-credits-aryan-khan-for-duniya-haseeno-ka-melas-comeback-just-so-happy-for-him-101758780463906.html
7.https://www.ndtv.com/entertainment/how-aryan-khans-ba-ds-of-bollywood-made-bobby-deols-duniya-haseeno-ka-mela-viral-again-9341419
8.https://www.youtube.com/watch?v=61qrjJoYJBQ
9.https://www.youtube.com/watch?v=AyXxzE49uuE
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Citations
1.https://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-aryan-khan-duniya-haseeno-ka-mela-for-free-rajiv-rai-bads-of-bollywood-10324142/
2.https://www.zoomtventertainment.com/bollywood/rajiv-rai-duniya-haseeno-ka-mela-aryan-khan-bollywood-article-152891592
3.https://news24online.com/entertainment/the-bads-of-bollywood-who-was-the-original-duniya-haseeno-ka-mela-dancer-replaced-by-mona-singh-in-aryan-khans-series/640821/
4.https://www.timesnownews.com/entertainment-news/bollywood/shah-rukh-khan-has-been-gracious-rajiv-rai-on-giving-duniya-haseeno-ka-mela-to-aryan-khan-for-the-bads-of-bollywood-article-152891171
5.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/how-aryan-khan-helped-duniya-haseeno-ka-mela-make-a-triumphant-return-says-gupt-director-rajeev-rai/articleshow/124110696.cms
6.https://www.hindustantimes.com/htcity/cinema/exclusive-gupt-director-rajeev-rai-credits-aryan-khan-for-duniya-haseeno-ka-melas-comeback-just-so-happy-for-him-101758780463906.html
7.https://www.ndtv.com/entertainment/how-aryan-khans-ba-ds-of-bollywood-made-bobby-deols-duniya-haseeno-ka-mela-viral-again-9341419
8.https://www.youtube.com/watch?v=61qrjJoYJBQ
9.https://www.youtube.com/watch?v=AyXxzE49uuE
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