Actor and content creator **Ishitta Arun** faced criticism on social media after a video surfaced showing her smiling and laughing during her uncle **Piyush Pandey's funeral**. Responding to the backlash, she defended her behavior publicly via Instagram Stories, explaining that grief is not a single scripted emotion and that remembering her uncle—who was known for his laughter and humor—with smiles and laughter was a genuine reflection of his spirit, not disrespect. Ishitta emphasized that they were laughing at a line only her uncle could deliver, expressing that they "don't stage grief" or mute memories to make strangers comfortable, but instead remember him honestly through laughter, courage, and life itself[2][4]. Piyush Pandey, a legendary figure in Indian advertising and the Executive Chairman of Ogilvy South Asia, passed away at 70 due to pneumonia complications. His death shocked the advertising and entertainment industries, with many paying tribute to his invaluable contributions that shaped Indian advertising's voice[1][3]. Ishitta also shared a heartfelt farewell and fond memories of Piyush Pandey, recalling how he was her first roommate when he moved to Mumbai and describing him as her "forever favourite human"[5][6][7]. Her tribute painted a picture of a warm, mischievous, and original man whose legacy extends beyond advertisements to deep personal relationships.
Citations
1.https://www.bollywoodshaadis.com/articles/piyush-pandey-sister-break-down-into-tears-on-his-funeral-70138
2.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-reacts-to-backlash-over-smiling-video-at-uncle-piyush-pandeys-funeral-we-dont-stage-grief-101761489222125.html
3.https://www.bollywoodshaadis.com/articles/piyush-pandey-sister-ila-arun-daughter-and-son-in-law-honours-him-with-his-favourite-song-70137
4.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/we-dont-stage-grief-ishitta-arun-hits-back-at-trolls-for-laughing-at-piyush-pandeys-funeral/articleshow/124829531.cms
5.https://www.mid-day.com/amp/entertainment/bollywood-news/article/piyush-pandey-death-ishita-arun-mourns-her-uncle-demise-23600092
6.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-bids-emotional-farewell-to-mama-piyush-pandey-shares-fond-memories-with-him-ila-arun-101761377464908.html
7.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-bids-emotional-farewell-to-mama-piyush-pandey-shares-fond-memories-with-him-ila-arun-101761377464908-amp.html
8.https://www.hindustantimes.com/entertainment
9.https://indianexpress.com/section/entertainment/page/2/
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Citations
1.https://www.bollywoodshaadis.com/articles/piyush-pandey-sister-break-down-into-tears-on-his-funeral-70138
2.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-reacts-to-backlash-over-smiling-video-at-uncle-piyush-pandeys-funeral-we-dont-stage-grief-101761489222125.html
3.https://www.bollywoodshaadis.com/articles/piyush-pandey-sister-ila-arun-daughter-and-son-in-law-honours-him-with-his-favourite-song-70137
4.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/we-dont-stage-grief-ishitta-arun-hits-back-at-trolls-for-laughing-at-piyush-pandeys-funeral/articleshow/124829531.cms
5.https://www.mid-day.com/amp/entertainment/bollywood-news/article/piyush-pandey-death-ishita-arun-mourns-her-uncle-demise-23600092
6.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-bids-emotional-farewell-to-mama-piyush-pandey-shares-fond-memories-with-him-ila-arun-101761377464908.html
7.https://www.hindustantimes.com/entertainment/bollywood/ishitta-arun-bids-emotional-farewell-to-mama-piyush-pandey-shares-fond-memories-with-him-ila-arun-101761377464908-amp.html
8.https://www.hindustantimes.com/entertainment
9.https://indianexpress.com/section/entertainment/page/2/
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